Hi, I'm Hanuj Tilwani — a GTM strategist with a strong focus on customer conversations, partner-led growth, and scaling what works in SaaS. At the heart of my journey is an entrepreneurial mindset. I’ve built three ventures from scratch and now help early-stage SaaS startups go to market more effectively — with clarity, speed, and customer insight at the center. * UniBrand was my first startup — blending AR and fashion through custom-designed t-shirts. * TinkerStore promoted holistic education in schools and colleges, introducing me to B2B relationship-building early on. * My most recent venture, Miho, was an enterprise-grade LMS for B2B SaaS companies. Backed by Upekkha, it helped companies accelerate onboarding, increase product adoption, and reduce churn through smarter customer education. I led everything GTM — from customer discovery and onboarding flows to positioning and lifecycle strategy — before we sunset the product in June 2023. I’m currently part of the Founder's Office at Fyno, where I drive: * Account Management – staying close to customers to strengthen retention and feedback loops * Event Marketing & Partner-Led Growth – exploring scalable, relationship-driven acquisition strategies * Marketing Execution – refining positioning, messaging, and campaigns for developer and B2B audiences Previously, I worked in the Founder’s Office at DemandFarm, leading strategic projects across marketing operations and GTM alignment in a mature enterprise SaaS context. Across every role, I focus on what moves the needle: ✅ Talking to customers early and often ✅ Testing GTM channels and narratives ✅ Bridging strategy with execution to accelerate traction Whether you’re looking to validate your ICP, launch a new GTM motion, or scale post-PMF, I bring grounded experience and an operator’s lens to help you get there faster.