SA360 Account Audit (Recommended)

This audit is a deep, opinionated review of how your SA360 account is designed, measured, and governed — with the goal of improving performance predictability and scalability, not just short-term metrics.

What I Review

Account & portfolio structure

Campaign segmentation, portfolio composition, and separation between learning and scaling.

Floodlight & measurement architecture

Signal quality, conversion prioritisation, and alignment with real business outcomes.

Bidding & automation logic

Portfolio strategy fit, data sufficiency, and where smart bidding is helping vs hurting.

Performance interpretation

Whether reported results reflect reality, attribution blind spots, and hidden risks.

What You Get

A concise, opinionated audit summary

Prioritised recommendations (what to fix now vs later)

Clear guidance on what not to change (often the most valuable insight)

A 30-minute walkthrough call to discuss findings and next steps

No bloated slide decks.

No generic “best practices.”

No tool documentation you can Google.

Who This Is For

In-house performance or growth leads

Agencies managing complex SA360 accounts

Teams spending at scale who want clarity, not reassurance

Who This Is Not For

Beginner setups or tutorials

Small experimental accounts

“Which bid strategy should I use?” questions

If you’re responsible for SA360 performance and want a second, experienced lens on how your account is built and measured, this audit will give you clarity quickly.