Hani AlAita is recognized for his leadership in spearheading disruptive transformation and innovative strategies across different verticals. As the Managing Director of Supernova, orchestrating innovative transformations, guiding companies to harness human-centric technology within the AI & Web 3.0 landscape. As Co-Founder & CEO of QFIL, steered an AI-driven fintech venture reshaping the trading and financial sectors. His brainchild, Digilitas, serves as a beacon for market leaders seeking growth through disruptive strategic shifts. Possessing over two decades of experience in marketing and business development, Hani has propelled top-tier multinationals such as Abbott, Pfizer, Johnson & Johnson, and Danone into new eras of digital adaptation and market dominance. His tenure has been characterized by a keen ability to challenge conventional thinking, fostering a culture of innovation that has translated into transformative growth across various regions including Canada, Europe, the Middle East, Africa, and Pakistan. Hani’s entrepreneurial spirit was ignited during his college days, leading to the inception of one of Canada’s first e-commerce virtual movie rental companies, a testament to his visionary approach. Following its acquisition, Hani advanced his expertise with an MBA in Marketing & Entrepreneurship from York University, supplemented by a Fintech certification from Harvard Business School, alongside a foundational Computer Science degree from McGill University. A committed mentor, Hani imparts wisdom to innovative and disruptive startups, delivering strategic counsel on business planning, financial modeling, brand positioning, and market entry strategies. His guidance is a catalyst for startups in defining their trajectory toward success. Hani is dedicated to elevating discussions around Human Centric innovation, startup mentorship, AI's future, embedded finance, and entrepreneurial ecosystems. He remains an influential figure, eager to share insights on disrupting the status quo and solving the real challenges of tomorrow.