Strong skills in Mobile App Marketing, App Publishing, Google Developer Console, Facebook & Google Analytics, Ad Monetization Networks & Performance Marketing. In-depth understanding & hands on experience in running ads across Google, Facebook, Tiktok Ads, Appnext, StartApp, Applovin & Other Mobile affiliates to acquire new users with special focus on mobile marketing for app install campaigns worth more than $ 5M. Keyword research and management to optimize bids. Optimization of bidding at keyword & placement level. Performed daily account management of App install Campaigns. Much familiar with App Store Optimization (ASO) strategies & tools. Implemented and refined retention marketing strategy to retain and improve DAU, WAU, MAU. Conducted A/B experiments with clear success/failure metrics to improve campaign effectiveness- including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance. Working experience with ASO Tools like AppAnnie, Sensor Tower & Apptweak. Experience with Google Analytics, Google AdWords, and Facebook Business Manager, Firebase, Facebook Analytics, Facebook Developer Console & Pixel. Ad Monetization Networks - Google Admob, Facebook Audience Network, Taboola, InMobi, Flurry, Smaato, Appodeal etc.