I think in systems. I build in products. I talk about both. I make sense of complex products. Whether it's building B2B experiences that actually scale, or helping teams navigate AI integration without losing sight of the user — that's where I add value. Right now: Building B2B product experiences at IBM (from Q2'26) . Researching how AI reshapes the PM role (spoiler: it's not about replacing you, it's about elevating what you build). Previously: Built and scaled products in competitive spaces (e-commerce, Web3, ed-tech). Been in the rooms where teams panic about pivots, data quality crises, and AI roadmap chaos. What I write about: Product strategy that sticks. AI in realistic terms (not hype). How behavioral science actually changes user decisions. Case studies from the frontlines. How to get my attention: Bring a product problem that hasn't been solved. Collaborate on research. Build something together at a hackathon. Or share a case study that actually challenged conventional wisdom. 1000+ PMs subscribe to my newsletter for unfiltered, grounded thinking on product, AI, and strategy. Find a quick link in my LinkedIn.