Full-stack marketing professional and entrepreneur with a generalist profile, boasting over 17 years of diverse experience in branding, data, and growth, acquired across B2C, B2B, and SaaS companies in various segments and growth stages — from early-stage startups to established enterprises — with a track record in LATAM, U.S., and European markets. With a holistic vision and solid expertise in strategy and business, I am equipped to build and lead marketing functions that drive substantial business growth. - Throughout my career, I have worked across a range of scopes and growth stages, which has enabled me to develop deep skills across a broad spectrum of competencies: Branding: content, design, events, social media, influencers, ads, LPs, PR Growth: media (online and offline), CRM, SEO, CRO, PMM, partnerships, campaigns Data: data collection and organization, visualization, analytics, automation, research - I have extensive experience in managing teams and processes, with a results-oriented approach to building high-value brands focused on sustainably increasing metrics such as MRR and LTV/CAC. - Proven expertise in defining and implementing branding, content, and brandformance strategies tailored to diverse personas, resulting in increased brand recognition and profitability. - Specialist in leading acquisition and growth strategies throughout the complete customer journey, utilizing "test and learn" methodologies to maximize ROAS and client profitability. - Proficient in identifying Product-Market Fit (PMF) and improving NPS, executing go-to-market strategies for product launches and new feature rollouts, leveraging competitive intelligence to refine our messaging. - Integrated and efficient management of marketing and media channels through an OSEP approach, enhancing overall effectiveness and optimizing the business strategy. - Strong experience in financial management and P&L ownership for marketing, along with solid collaborative relationships with key partner areas such as data, product, sales, finance, tech, and customer success.