Search Ads Strategy
Most brands don't lose money because they spend too little—they lose money because they structure their search ads incorrectly.
In this consultation, I'll help you design a marketplace-specific search advertising strategy tailored to your category, competition, and business objectives.
We'll build a campaign architecture based on how customers actually shop. Depending on your category, this may include campaigns around:
- Product features and benefits
- Generic and category keywords
- Brand keywords
- Competitor targeting
- Seasonal and promotional events
- New product launches
- Best-selling SKUs vs. long-tail products
- High-converting search terms and search intent
I'll also recommend the right bidding strategy, budget allocation, keyword segmentation, and optimisation framework to improve discoverability while maximising ROAS and profitable growth.
Whether you're selling on Amazon, Noon, or multiple marketplaces across the Middle East, you'll leave with a scalable advertising blueprint—not just a list of keywords.