Marketing is not magic, there is a science to it. After having spent over 13+ years as a B2B marketer in the industry working with IT Software Consulting Services, SaaS and Product based organizations, I learnt the art of convincing the audience and created multiple avenues through the latest Go-to-Market (GTM) strategy across USA, UK, APAC, MENA, India and global markets. Industries worked on: Information Technology, SaaS, Banking & Insurance (BFSI), Retail, LifeSciences & Healthcare, Education. Among the things I do: • Working out the right Marketing & Digital Marketing Strategy for business that combines user expectations, audience analysis, website planning, lead generation, and conversion rate optimization (CRO) • Increasing organization brand awareness and revenue via Account Based Marketing (ABM) strategies • Social Media strategies with an aim to increase customer base, generate leads, drive sales, build awareness, establish thought leadership, educate customers • Strategizing & implementing solutions in website design & development, email marketing campaigns, website audits and website maintenance • Driving Brand Positioning, Internal/External Communication, GTM Strategy, People Management, Stakeholder Management Key Achievements: 1. Delivered 100+ MQLs and SQLs through high impact inbound and paid marketing campaigns 2. Generated $2M + pipeline via ABM and Demand Generation Strategies for global SaaS and IT firms 3. Managed and scaled multi channel GTM campaigns across US, UK, and APAC for enterprise clients 4. Increased brand visibility by 2X via social media and content marketing strategies 5. Led a team of over 10 marketers specializing in SEO, Paid Advertisement, Content Marketing, Social Media and Growth Strategies Skills: Integrated Marketing Campaigns, Demand Generation, Digital Marketing, Lead Generation, Partner Marketing, Brand Development & Management, Website Analysis, Corporate Communication, Content Marketing & Development, Product Launch & Marketing, Public Relation, Marketing Operations, Storytelling, Customer Experience, Thought Leadership, Employer Branding Tools Used: Google Analytics, Google Search Console, Demandbase, Terminus, Ahref, Semrush, Hotjar, HubSpot, Unbounce, YouTube, Mailchimp, MOZ, WordPress CMS etc.