The marketing landscape has undergone a significant transformation, with new dimensions constantly reshaping the rules of engagement. Companies are striving to capture the attention and imagination of their target audiences in innovative ways. Traditional concepts like Product and Price have evolved into Solutions and Value, while Place has shifted to a digital realm. Promotions now focus on ROI-driven engagements that generate demand, nurture customer relationships, and guide them through the sales funnel. In this dynamic environment, having a well-defined marketing strategy is crucial for businesses to drive growth, maximize budget efficiency, and effectively communicate their value to customers. As the Director of Marketing Strategy at Thomson Reuters, I am dedicated to developing customer-centric marketing strategies that align with sub-segment sales and revenue objectives, while supporting overall segment goals. I act as a vital link and trusted advisor between customer segments and marketing, collaborating closely with business leaders to transform business goals into impactful marketing strategies and actionable plans. I have a rich and progressive experience in the areas of B2B SaaS Marketing, Marketing Communications, Digital and Social Media Marketing, Marketing Automation and Demand Generation. Over the years I have had the opportunity to work across diverse industries ranging from Health IT, SaaS, Information Solutions, Legal Technology to Ed-Tech. Skills: Marketing Strategy, Digital & Social Media Marketing, SEO/SEM, Demand Generation, Paid Advertising, Growth Marketing, Marketing Automation, Email Marketing, Inbound Marketing, Marketing Communication, Marketing Analytics, Lead Nurture & Customer Engagement.