I’m a Growth & Performance Marketing leader with 20+ years of experience, currently leading end-to-end Growth Marketing at A23.com, one of India’s leading real-money gaming platforms. I own multi-crore annual acquisition budgets and full-funnel outcomes—from user acquisition and first deposits to retention, LTV, and revenue scale. My work focuses on profitable growth at scale—driving millions of users through performance-led strategies while continuously improving CAC efficiency, ROAS, and long-term unit economics in highly competitive and regulated environments. I combine data, experimentation, and execution rigor to turn marketing investment into predictable business impact. I work closely with product, tech, analytics, CRM, and compliance teams to ensure growth decisions align with platform risk, monetization depth, and long-term value creation. I’ve built and led high-performance growth teams, designed operating rhythms, and driven clarity and accountability across organizations. Earlier in my career, I led 20+ member teams, managed $75K+ USD monthly performance budgets, partnered as an official agency partner with global ad platforms, and delivered measurable outcomes across B2C and B2B businesses—giving me both hands-on depth and executive perspective. Core Strengths • Growth & Performance Marketing Leadership – Ownership of growth strategy, execution, and outcomes at scale • User Acquisition, Retention & Monetization – Full-funnel optimization from install to LTV expansion • Media Planning, Budget Ownership & ROI Optimization – Multi-crore budget management with focus on efficiency and scale • Analytics, Attribution & Experimentation – Cohort analysis, funnel diagnostics, and rapid testing frameworks • SEO, ASO & Funnel Optimization – Strong foundation in organic growth and conversion rate optimization • Paid Acquisition at Scale – Google, Meta, programmatic, affiliates, and emerging channels • Unit Economics & Capital Efficiency – Balancing growth velocity with CAC, ROAS, and payback discipline • Cross-functional & People Leadership – Building, mentoring, and scaling high-impact growth teams • Compliance-led Marketing – Navigating growth in regulated and policy-sensitive categories What I bring to the table: • Ownership of large-scale performance budgets • Proven ability to scale users, revenue, and LTV I’m always open to conversations around scaling growth, building performance-led organizations, and solving hard growth problems at scale.