Senior marketing automation leader with 10+ years experience managing and directing digital marketing teams. Oversee the day-to-day strategy, operations, and execution of marketing channels. Innovative, adaptable, and supportive mentor with success in coaching and mentoring cross-functional teams. Directed Bed Bath’s strategic transformation of CRM program to fully dynamic, data-driven and personalized email creative. Program leveraged user personas and customer journeys to aid in engagement and maximize ROI. Managed a team (max) six Email Production developer direct reports. As a Creative Engineer for Google’s insights platform, Think With Google, made marketers’ life easier by helping them learn how Google can transform their business with effective marketing strategies and consumer insights. Developed and built features for the platform. Experienced people leader respected for technical acumen, compassionate leadership, and communication effectiveness across departments. Maintained integrity and team effectiveness during challenging business seasons. Skills: Executive Leadership • Strategic Planning & Direction • Marketing Automation • Team Management • Talent Acquisition • Cross-functional Team Leadership • Digital Marketing Strategy & Optimization • Stakeholder Communications • Marketing Operations • Integrated Marketing • Customer Acquisition • Performance Marketing • Customer Relationship Management (CRM) • Email Marketing • Branding • Project Management Technical: Salesforce Marketing Cloud • Salesforce.com Development • Figma (Software) • Web Development • Marketing Analytics • Adobe Experience Manager (AEM) • AMPscript • Email Development