Shivam is a dynamic professional with over 8+ years of expertise in e-commerce, monetization, and business strategy. He is widely recognized for his ability to drive remarkable growth and optimize monetization efforts. Heading the Monetization charter for Zee's short video platform, he demonstrated exceptional ability to scale the business from 0 to 1 establishing sales , operation and product strategy functions from scratch. His data-driven strategies and strong support to sales further propelled success in the industry. As the Senior Manager at Flipkart-Monetization, Shivam demonstrated exemplary leadership skills, ensuring seamless planning and execution of high-impact campaigns for FMCG/D2C clients scaling the ad revenue for Flipkart grocery business to 3x within a year's period. His strategic vision led to an impressive 100% scaling of Search Ads within six months, resulting in a noteworthy 1.5x increase in net ROI for brands. Shivam spearheaded the Price Competitiveness and Price Perception charter, contributing to significant improvements in pricing NPS, conversion rates, and customer satisfaction. His expertise extends to market trend analysis, AB experiments, and digital marketing, making him a valuable asset in driving data-driven strategies and achieving business objectives. With an unwavering passion for producing real economic value through data, Shivam's journey continues to be marked by exceptional achievements and an unyielding commitment to success in the ever-evolving landscape of e-commerce, entertainment and monetization.