Build (or Fix) Your Content Team

Hiring content talent seems easy. The job market is filled with dime-a-dozen writers of all kinds—creative, copy, content... you name it, you'll find a CV for it.

Finding the right writers however isn't a task for the faint hearted. Knowing what to look for, how to motivate and retain said talent takes a healthy combination of experience, effort and skill.

Do you need one, two or more writers? Do you even need an in-house content team or can you get away with freelancers? How much do you care about good copy? Maybe you're wondering why your current team is suddenly writing lyk dis when all you want them to do is sell a shampoo? All questions that have answers. Let's help you find them.

This service is for founders and leaders who want to either build a strong in-house content team from scratch, or improve the one they already have. I work closely with you to bring clarity to what you need, who you should hire, and how to help your team do better work together.

Depending on where you are, this can include:

✓ Helping define roles, expectations, and skill requirements

✓ Reviewing and refining hiring briefs and interview processes

✓ Assessing candidates for clarity of thought, not just portfolios

✓ Upskilling existing writers and editors through structured feedback

✓ Introducing clear processes to reduce turnaround times

✓ Improving collaboration between content, design, product, and marketing

If you’re tired of hiring and firing, slow turnarounds, misaligned content, or constantly replacing writers instead of retaining them, this is a good place to start.