Performance Marketing for Bharat Apps

Most performance marketing playbooks are built for urban, English-speaking users. They don't translate to Bharat — different triggers, different content formats, different trust signals.

At Seekho, I run ad experiments for a Hindi-first edutainment platform targeting the next 500 million internet users. The work is hypothesis-driven: find a demand signal, build a creative thesis, test it fast, read the data, double down or cut. No scatter-gun testing.

In this session, we'll cover:

1. How to identify high-demand content areas using Google Trends, Reddit, and competition ad libraries
2. How to build a creative brief that's actually testable
3. What ad formats and scripts are working for Bharat audiences right now
4. How to structure a lean experimentation system with a small team

Useful for: growth marketers, founders, and product teams building for Bharat.