0→1 Category Building: Ops to Revenue

Building a new category sounds strategic. It's mostly operational — and most people underestimate how fast it breaks without the right infrastructure.

At ApnaMart, I built the Fruits & Vegetables category from scratch across multiple stores: GMV more than doubled, CSAT improved significantly, and wastage dropped sharply — all within 4 months. Before that, I launched horizontal commerce across 130+ new verticals in the CEO's office, building playbooks for assortment, NPI, QC, and delivery from nothing.

In this session, we'll cover:

1. How to sequence the first 30/60/90 days of a new category
2. What metrics to track before you have enough data to trust
3. How to set up supply, pricing, and ops in parallel without collapsing
4. Where most category launches fail and how to avoid the common traps

Useful for: category managers, early-stage ops leads, founders building a new vertical.