I am the Head of Digital South Asia at Mindshare, a leading global media and marketing services network and part of WPP group. I have over 18 years of experience in digital and advertising and marketing communications, with a focus on scaling up businesses and developing winning teams. I have an executive education certificate from MIT Sloan School of Management in innovation of products and services and design thinking. In my current role, I am responsible for strategizing and implementing business and digital strategies and roadmaps for Mindshare South Asia and its clients, across various sectors and markets. I also lead the growth and integration of Mindshare's performance, e-commerce, and martech capabilities, and facilitate collaboration with other GroupM agencies to leverage opportunities. Additionally, I headhunt, hire, and train a team of digital marketing experts, and consult clients on their digital transformation, change management, and emerging tech needs.