Award-winning basketball media professional from India, and the first and only one to have worked with the 'Big Three' of the industry, namely the International Basketball Federation ('FIBA'), the National Federation ('BFI') and the NBA (India). Pioneering Content Director with a demonstrated history of working in the sports, legal publishing and media/PR industries. Skilled in content production, marketing & distribution, web content writing, social media content curation, commissioning, industry & academic research, editing, feature & profile writing, long-form journalism and blogging. Excels in simplifying complex messaging into evocative, visual and moving creative communication strategies across different platforms. Tremendous and proven ability at building goodwill and grassroots promotion in previously ignored/untapped areas of knowledge. Ability to inspire and lead teams. Strong entrepreneurship professional with a Bachelor of Arts and Laws (B.A.LL.B.) from National Law University, Jodhpur.