I bring over a decade of dedicated UX expertise, delivering impactful solutions across diverse projects, notably as a seasoned contractor. Collaborating with esteemed brands like Lloyds, Aviva, Conde Nast (Vogue, GQ), EDF, and Shell, I've contributed alongside dynamic teams of developers, managers, and researchers, fostering innovative experiences. With a foundation in Graphic Design complemented by proficiency in coding and Service Design, I offer a holistic approach to problem-solving, fostering strategic insights for optimal user engagement. My multifaceted background ensures a comprehensive understanding of user needs and a commitment to delivering exceptional design solutions tailored to London's dynamic market.