Specialization needs Generalization. And I am a Marketer who has done multiple marathons in the different lanes of Marketing, carving the niche of my own. I specialize in building any marketing channel from scratch to a well-oiled machine that consistently does demand generation. I have done that previously with Inbound Marketing as a focus with: ★ Content Marketing - Built Whatfix's 2 blogs from scratch, 150+ blogs authored ★ Social Media and Community Buiding - Creating Social Media Identity for Whatfix | Creating Quora, SFDC Community, and other community and Q/A channels as active demand gen channels ★ PR creation and distribution - Handled Whatfix's Series A and B funding news and other stories ★ Product Marketing - Created the foundational set of collaterals, documentation, decks, and Go-to-market strategy ★ Partner Marketing - Active liaison between Whatfix and its Partners Currently, I am opening up Outbound channels with the major focus on enlarging the marketing footprint via: ★★ Virtual Events | Field Marketing | Growth Hacking | Influencer Marketing ★★ I am the first Marketer of the soonicorn Whatfix. And while we are growing at an incredible pace at all fronts, I have been able to stand as a pillar to all our marketing activities since inception. I currently head and manage the Global Events, Field Marketing, and the Growth Marketing team. My team is responsible for all physical, virtual events; growth hacking experiments, and influencer marketing activities. I also take a lot of pride in being a Speaker at various events, hosting Whatfix's webinars with Influencers and Thought leaders, and also hosting the "Digital Adoption Show" Podcast which features thought leaders from L&D and HR industry. ----- If you are looking for someone who can give explosive ideas on B2B marketing - be it Lead generation, Content Strategy, Growth Marketing, Field Marketing, Social Media Marketing, or even questions on how to do Enterprise marketing - HIT ME UP on LinkedIn or tweet out to me on @i_mgokul I'm always up for jamming with some awesome ideas!