I am a seasoned social strategy & and business lead with extensive experience working with brands across various tiers in the Indian marketing landscape. My expertise lies in helping brands transition into culture-first content creators on social media. I achieve this by guiding them to make strategic investments that foster growth, align with their brand identity, & and resonate authentically with their audience. My diverse skill set encompasses a range of verticals, including copywriting, strategic planning, client servicing, and video production. This multifaceted background allows me to stay attuned to the ever-evolving social media landscape and enables me to create creative content that not only meets brief requirements but also captures the essence of the brand. I have a profound interest in both the rapid and gradual shifts in culture, and my unquenchable curiosity for human behavior is best fuelled in an environment that prioritizes growth and personal development. In my current role, my primary focus is on driving business growth from an agency perspective. • Some brands I've worked with Citibank India, Audi India, Taj Group of Hotels, Make in India Initiative (for Govt of Maharashtra), Mad Over Donuts, Disney International HD, Marvel HQ Fan Universe, Seychelles Tourism, Disney Consumer Products, Star Sports, Cetaphil India, Sephora, Colors TV, Tata Trusts, Beardo, IDFC FIRST Bank, JK Paper, Modern Foods, Haldirams, and ABB India. • Award-Winning Campaigns 🏆 Shortys Social Good Award NEW YORK for Viviana Mall 2018 (Won against Saatchi & Saatchi New York | 1 of only 2 Indian agencies to qualify) 🏆MOMMYS - Best use of UGC content, Runner Up - 2022 for India's Next Beardo 🏆 Foxglove Awards, Best use of Social Media for CSR - (Regional GOLD) Viviana Mall 🏆Foxglove Awards, Best use of Social Media for CSR - (India BRONZE) Viviana Mall 🏆Masters of Modern Marketing Awards 2018 - Best Viral Campaign of Year #WomenInGreen 🏆Indian Digital Marketing Awards 2018 - GOLD under Best Media Campaign, Gender Parity, for ALTBalaji (Won against Durex, TATA Tea & Manyavar) 🏆SAMMIE 2018 (Social Samosa Digital Marketing Awards) - SILVER under the best Influencer Marketing Category for ALTBalaji 🏆Best Use of Social Media (OTT) - BRONZE: #WomenInGreen Digixx Awards 2019 🏆Best OTT Platform - GOLD: Digixx Awards 2019 for ALTBalaji 🏆 Best use of Social Media for Marketing - Global Marketing Excellence Awards - MOBBYS for ALTBalaji When I'm not working, I write, rant, recommend and retweet under the moniker GoGollaGone.