Meta Andromeda, Lattice & GEM
Meta Andromeda, Lattice & GEM
Digital Product
522Sales
Meta’s ad delivery has evolved significantly in 2025, shifting from traditional targeting and campaign optimization to AI-powered personalization and system-level intelligence.
Each of these four systems plays a distinct role in optimizing performance
- Andromeda enhances ad relevance and creative delivery by using high-complexity models to match the right creative to the right user.
- Lattice consolidates fragmented models into one unified learning system, improving efficiency and conversion rates across all placements.
- Sequence Learning tracks the chronological behavior of users, enabling ads to be served at the perfect point in the customer journey.
- GEM (Generative Experience Model) leverages trillions of data points to deliver personalized ad experiences at scale, especially across immersive formats like Reels.
Together, these innovations mark a fundamental shift in how campaigns are optimized from manual media buying to automated, data-driven orchestration powered by machine learning.
What are people saying
Wow, Naman bansal is a top notch expert in meta ads
Although my brand is very new, he is very patient and answered all my queries, looked into my meta ads and gave his feedback, Told the potential of my brand and possible ways it can be scaled, due to some tech issues call was disconnected and call went for about 70-80 minutes but he was friendly and can provide good results for new startups too
Nagarjuna reddy
Apr 2025
Naman was great! Resolved the issue with no fret and provided insights on how to proceed moving forward leaving no margin of error. 10/10 communication and knowledge about meta ad suite.
Anonymous
Oct 2024
Having Naman onboard has been an absolute pleasure. He’s thorough, insightful, and has an exceptional grasp on performance marketing. His recommendations have already started to positively impact our results. If you’re looking for someone who not only knows his stuff but also cares about your business, Naman is your guy!
Jugal Mehta
Sep 2024
Naman truly goes above and beyond to understand your brand’s needs. His thoughtful questions led to breakthroughs in how we approach our campaigns, and his guidance helped us craft an actionable strategy. We left our session feeling empowered and confident about the road ahead. Highly recommend his services!
Anthony Cyrus
Sep 2024
Naman’s strategic insight and ability to pinpoint the core issues in our campaigns were remarkable. He took the time to ask the right questions, giving us a fresh perspective on our advertising efforts. The clarity he brought to the action plan was invaluable, and we are confident in the direction we’re heading now. Excited to continue working with Naman!
Freda Johnson
Sep 2024
₹10₹499