Does this sound familiar?

"I don't know where to start, there are so many options" 🤔

"There is just so much theory out there, I want practical UX knowledge" 😠

"I don't have much money, I need an affordable starting point" 😥

Don't worry! We've all been there.

This book is aimed at solving the above issues, and giving aspiring designers the right path to kickstart their career in User Experience (UX) Design.

What you'll get

• Pure UX strategy and design focused knowledge ⚡
• Simple & straightforward UX design framework to help you get started with ease 🗺️
• Practical real-world exercise to be done at your own pace 🤝
• UX research question bank to help unlock valuable research insight 💎

Please Note: This book is not a Figma or User Interface (UI) Design course. Think of it as a workshop in a book for pure UX strategy and design. If you wish to read more about the book, click here.

What our peers have to say

"This book would have been an absolute eye-opener at the start of my design journey. Sushrut's framework captures design's essence—rigorous thinking and problem-solving. Even as an experienced designer, I continue to find valuable insights in it." - Harsh Pendse, Sr. UX Designer @ Lights Out Studio

"This book is a testament to Sushrut's ability to break down complex concepts into simple, consumable pieces. I'm a fan of how he makes every small thing seem interesting. Beginners can use this book as a guide to kickstart their UI/UX design journey, with real-life examples that resonate." - Mayur Ranka, UX Designer @ Zoomcar

"This book is an excellent starting point for anyone new to the world of UX design. As a complete layman, not only did I find it engaging but all the concepts were explained so clearly. I personally feel this is a workshop in a book, a must-read for all the beginners out there who're confused and don't know where to start!" - Nabeel Asmath, Content Strategist @ Sosh

About the author

Sushrut Mangeshikar

Senior Digital Product Designer

A former corporate research analyst with a background in accounting and finance, Sushrut pivoted his career to UX to pursue his interest in design.

He is a self taught designer, who fueled his passion by learning the fundamentals of UX from books, online courses, articles, videos and other materials.

In the last 6 years, Sushrut has been fortunate to work with talented individuals from varied practices such as design, product management, engineering and c-level management.

Together, they have helped brands scale their business and tackled complex problems in the FinTech, EdTech and Healthcare space to name a few.

However, starting out in this domain was far from straightforward. At the time, there weren't as many quality and affordable options for designers to get started in UX. Even today, there is a dearth of reliable solutions to help aspirants break into this domain.

Therefore, Sushrut decided to write this book, and solve the 'cold start' problem by sharing the knowledge and expertise he has garnered so far in his career.

We truly hope you seek value from it. 💚