REPLAY _Decoding Retail: Cross Pollination with Ghalia BOUSTANI

This session dives into a fascinating theme shaping today’s industry: the cross-pollination between luxury and mass market retail.

Once distinct worlds, these sectors are now blending codes, experiences, and expectations, creating new models of desirability and accessibility. What happens when luxury learns from mass, and mass borrows from luxury? A new retail reality is taking shape — and we’re here to decode it.