Chandan Prasad Senior Copywriter

FREE

60 mins

Chandan Prasad

Senior Copywriter & Marketing Strategist

[email protected]

+91-9208336753

India

Results-driven Senior Copywriter with 13+ years of experience in content strategy, B2B marketing, and lead-generation-focused storytelling across digital platforms. Proven expertise in developing engaging copy for demand generation, product marketing, ABM campaigns, and SEO-optimized content.

Adept at working in fast-paced, remote teams and translating complex ideas into persuasive narratives that drive ROI. Experienced in managing end-to-end copy strategies for B2B marketing campaigns targeting diverse industries including health-tech, ed-tech, and SaaS.

Key Skills

Content Marketing

B2B Content StrategyBlog Writing & ManagementCase Study DevelopmentABM CampaignsLong-form Content

Marketing Strategy

Demand GenerationLead NurturingSEO & Performance OptimizationMarketing AnalyticsA/B Testing

Campaign Management

Email MarketingSocial Media CampaignsMulti-Geo CampaignsCross-Functional CollaborationSales-Marketing Alignment

Industry Expertise

SaaS & Tech IndustryHealth-TechEd-TechConsultingStartup Culture

Professional Experience

Marketing Manager – Content & Strategy

Subhag HealthTech Pvt Ltd | RemoteApril 2019 – Present

Led end-to-end copy strategy for B2B marketing campaigns targeting hospitals, IVF clinics, and medical retailers
Developed content funnels including email drips, landing pages, and gated assets, resulting in a 3x increase in lead conversions
Collaborated closely with sales and design teams to ensure messaging consistency across paid and organic channels
Optimized long-form content for SEO, improving keyword ranking for health-tech topics by 40% within 6 months
Managed a team of 5 content creators and oversaw the content calendar for multiple platforms

Marketing Manager

36524 Gurukul Services Pvt Ltd | BangaloreDec 2017 – Mar 2019

Created multi-platform content for client acquisition and retention in the ed-tech and consulting sectors
Executed ABM campaigns with tailored messaging across Meta Ads and LinkedIn
Introduced metrics-driven content iteration workflows that boosted engagement and CTR by 27%
Managed social media strategy and content calendar across multiple platforms
Developed and implemented SEO strategies that increased organic traffic by 35%

Portfolio Highlights

Life in Start-Up Newsletter

A comprehensive newsletter exploring startup culture, challenges, and success stories. This publication provides valuable insights for entrepreneurs and startup employees navigating the dynamic startup ecosystem. Reached over 10,000 subscribers with an average open rate of 42%.

View Samples

Amazon Author Publications

Published author on Amazon with works focusing on marketing strategies, content creation techniques, and professional development in the digital marketing space. Books have achieved best-seller status in multiple categories with over 5,000 copies sold.

View Publications

B2B Content Funnels

Developed high-converting content funnels for health-tech clients including email sequences, landing pages, and gated content assets that increased lead conversion by 3x. These funnels generated over $2M in pipeline revenue for clients.

View Case Study

Education & Certifications

B.E. – Mechanical Engineering

Comprehensive engineering education providing strong analytical and problem-solving skills applicable to marketing strategy and technical content development. Graduated with honors from a prestigious institution.

Certifications

Google Digital Garage: Fundamentals of Digital Marketing
HubSpot Content Marketing Certification
Ongoing: Workshops on SEO, ABM, and Digital Copywriting
Google Analytics Individual Qualification

Tools & Platforms

Proficient in a wide range of marketing technologies and platforms that enable effective content creation, campaign management, and performance analysis:

WordPress

Contentful

Google Analytics

Meta Ads

LinkedIn Ads

Asana

Trello

Slack

HubSpot

SEMrush

I hereby affirm that the information provided in this portfolio is accurate to the best of my knowledge.

Chandan Prasad

Date: June 27, 2025

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