I am an Award-winning entrepreneur, product pioneer and strategic advisor with a track record of building and scaling a purpose-driven consumer brand. Founder of Tidy Books, creator of the iconic original front-facing children's bookcase and products to give children the space to be independent. I started with £500 from my violin-making workshop and went on to sell over £5 million worth of Tidy Books products. I am self-taught. Originally a violin maker, making for the Royal Academy of Music, BBC orchestra players - I created Tidy Books because I couldn't find the perfect bookcase for my daughter Adèle, building it into an international brand. I have a knack for spotting gaps in the market, identifying opportunities and scanning situations for simpler resolutions. With new ideas or opportunities, we can look together at how they fit with the other parts of your business - the pluses, the minuses, the time and resources they will require and the likely return. Making sure a good idea is the right idea for your business right now, helping it move forward. Over 22 years, I've worked across many aspects of building a business: product development, manufacturing, supplier relationships, brand building, e-commerce, retail, international markets, licensing, raising funds and commercial strategy. I have a holistic, founder-centred approach, looking at all the parts of a business and how they interact. Founders are often given well-meaning advice and solutions that aren't appropriate to the size or stage of their operation, creating overwhelm rather than progress. I believe in identifying together what is actually needed and finding appropriate solutions.