I’m a data-driven Growth & Lifecycle Marketing professional focused on building automated customer journeys that improve retention, engagement, and revenue. I’m particularly interested in understanding user behavior — identifying funnel friction, designing lifecycle interventions, and leveraging Martech systems to create scalable communication frameworks. I enjoy working at the intersection of Product, Analytics, and Marketing — where experimentation meets execution. Currently focused on: • Lifecycle architecture & CRM automation • Retention and loyalty design • Funnel UX optimization • Omnichannel growth (WhatsApp, Push, RCS, Email, SMS) Always learning. Always experimenting. Open to new growth challenges.