I'm a Strategic Designer and Entrepreneur, shaped by over 18 years of building brands and solving business challenges through design. I’ve built and led two successful businesses—one, a Design Services Studio where I partnered with companies of all sizes across industries, and the other, a D2C Porcelain Home Décor brand that sharpened my perspective on product, brand, and customer experience. Today, I work with scale-up companies (10 to 100 stage), helping them use design as a strategic lever to connect with people, solve real-world problems, and drive meaningful growth. Whether it’s refining brand identity, streamlining operations, or developing new offerings, I help businesses unlock design’s full potential—with a special passion for FMCG and retail. I'm a considered a listener, and I find great joy in mentoring young professionals and design students. At heart, I love a good puzzle—especially the kind that requires creativity.