A performance-focused digital marketing professional specializing in paid media strategy, execution, and optimization across global platforms. Skilled in managing and scaling campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, Bing Ads, and Search Ads 360, with deep knowledge of both performance marketing and branding. I manage full-funnel paid marketing campaigns from media planning to reporting tailoring each strategy based on business objectives like lead generation, website traffic, e-commerce conversions, or brand awareness. My core strengths lie in audience research, budget allocation, media channel selection, KPI definition, and continuous A/B testing and optimization. Proficient in creating detailed media plans that align with campaign goals and target audience profiles. I handle account structuring, keyword research, ad copy creation, bid strategy testing, and performance analysis. Whether working on shopping ads, search campaigns, or remarketing strategies, I ensure every element is optimized for the best RoAS and CPA. Experienced in coordinating with clients and cross-functional teams, delivering reports and insights on a daily, weekly, and quarterly basis. I also support content and creative development and provide strategic input to improve campaign performance. Core Tools & Platforms: Google Ads (Search, Shopping), Facebook Ads Manager, Bing Ads, Search Ads 360, Google Tag Manager, Google Analytics, Looker Studio, Canva, Shopify, Google Ads Editor, Bing Ads Editor, Google Keyword Planner, and Monday.com. I stay updated with trends and tools to keep strategies fresh, data-led, and results-driven. With a focus on precision, analysis, and constant improvement, I approach every project with a mindset to deliver measurable, meaningful outcomes.