Retention Marketing Diagnostic with Ganesh Balakrishnan

We, Ganesh and Sanchita, bring 25+ years of combined experience across D2C, growth, marketing and entrepreneurship.

We’ve worked across performance marketing, CRM, retention, brand building, growth strategy and P&L. Ganesh has built multiple startups and advised consumer brands, while Sanchita has worked hands-on with 25+ brands across categories like nutrition, beauty, fashion, food, babycare, watches and toys.

Across all of this, one thing kept standing out: acquisition gets the most attention; retention usually doesn’t. For D2C brands though, the key to profitability is a high-performing retention engine.

We’re on a mission to make retention a priority.

What happens on the call?

In this 1-hour session, we’ll look at:

1. repeat revenue and CRM contribution
2. journeys, campaigns and segmentation
3. your current CRM stack
4. loyalty and repeat-purchase initiatives
5. where AI and automation fit today

What will you leave with?

A clearer view of:

1. what’s working
2. what’s missing
3. where you may be losing repeat revenue
4. what you should prioritise next

We don’t look at retention in isolation. We look at how it connects with acquisition, product, customer behaviour and overall growth.

Who is this for?

Founders and marketers at early- and growth-stage D2C brands who want to build a stronger retention engine and get more from the customers they’ve already acquired.