They say the shortest path is a straight line. My career took the scenic route. I built quite the talent stack along the way. (Think Swiss Army knife for business growth: part Finance Brain, part Ops Optimizer, part SaaS Whisperer. And 100% committed to not being boring.) Started in PR. Launched a digital agency. Landed Ericsson and Gillette as clients. (Talk about beginner's luck.😅) The secret sauce? I spoke both human and tech fluently. Communications? Check. Tech? You bet. Growth hacking before it was cool? Absolutely. First tech venture was a freelancer marketplace. Most saw a tech problem. I saw a human one. We scaled to 45K users. Nailed the exit. Cha-ching! 💰 Then came the big adventure: Brazil to Canada. Because apparently that wasn't enough excitement, I thought "Hey, let's become a CPA!" Landed at Deloitte too. (My dad finally stopped asking when I'd get a "real job"!) That's when something clicked: Numbers weren't just numbers – they were stories. Operations weren't problems – they were puzzles. Found my sweet spot where finance meets ops. Fun fact: before all this? Spent three years in Japan pre-college. Explored the USA too. Now I navigate cross-cultural remote teams like a pro. Native Portuguese plus some Spanish and Japanese I picked up along the way. They've opened more doors than you'd think. That "specialized connector" vibe? Total sweet spot for scaling operations. Launched 8 consumer products that hit $8M in sales. Made projects 50% faster with Agile. These days, I'm all about scaling SaaS platforms. Teaching robots (RPA) to do the boring stuff— and lately I've gone all-in on GenAI tools (fine-tuning LLMs, implementing RAG, exploring MCP). The result? Operations that actually scale. I'll optimize workflows, dive into unit economics, pivot to UI/UX debates, then troubleshoot a sales challenge – all before my second coffee kicks in. Where others see operational chaos, I see patterns. Finance? That's just how I keep score. ⚡ Currently building and operating a portfolio of bootstrapped DTC and SaaS businesses with tiny (but mighty) team. Oh, and I've got a CPA and two degrees (Commerce & PR – because choosing is overrated). Who knew I'd actually use them all? Open to interesting conversations and unexpected opportunities. What's your talent stack? Let's connect!