About me

I specialize in digital product management and UX design, driven by a passion for integrating AI and automation, and gamification concepts to create rich, value-generating user-centric experiences. Currently, I lead eCommerce Product Management for Akasa Air, where I oversee eCommerce product strategy and UX and product decisions grounded in data and user insights. With a track record of delivering impactful products, I have successfully revamped digital channels for industry leaders like Disney.in, Zapak.com, and Jet Airways, generating significant revenue. My expertise spans the entire product lifecycle, from concept to delivery and optimization, collaborating seamlessly across teams to achieve sustainable growth and enhance brand value. As an HFI- Certified Usability Analyst and leader of UI design teams, I've crafted more than 75 digital experiences over the years, focusing on user delight and operational excellence. Beyond my professional endeavors, I am committed to community involvement, serving on the committee of the Stop-Gaps Cultural Academy and founding Meeple Labs to support India's board game industry. Whether discussing product management, UX, or the dynamics of the board game sector, I'm always eager to connect and collaborate. Feel free to reach out at [email protected].