Background in corporate marketing and ad agencies from small to mid-sized to the largest Madison Avenue firms. Specialty in leveraging strategic marketing using consumer, product and market insights to identify brand truths, establish competitive differentiation and market positioning, and connect brands to targeted audience segments in a relevant way. Integrating the power of brand strategy and demand initiatives increases awareness and accelerates growth. Services: Brand strategy and positioning Target market segmentation Multichannel media planning Performance marketing and lead generation Creative strategy and development Campaign execution and analytics/optimization