Focusing on innovation-driven research strategies and service design, I work towards shaping delightful user experiences. As a user researcher, my routine involves project planning aligned with product vision, pitching ideas, executing research, facilitating futures thinking workshops, data analysis, and ideation. My background spans across digital experiences, fashion & retail, and design & creative consulting, offering a diverse industry perspective. Currently at Microsoft, I'm deeply involved in pioneering research concerning time management and the future of work.