6+ years of experience in marketing, branding, consumer insights generation & positioning. Adept at growth marketing including lead generation, lead funnel utilization, marketing automation and providing consumer insights to improve sales conversions., providing crucial UI/UX inputs to product/web tech teams to improve lead gen while maintaining user experience. Have spearheaded Performance Marketing, In-App Marketing, SEO, Social Media Marketing & Content Marketing on YouTube to create brand awareness, improve consideration and create profitable funnels. Successful in driving down Consumer Acquisition Costs through effective communication strategy and the right audience/channel selection for digital marketing.