Been a designer for 9 years now...always creating designs based on briefs shared by strategists and directors. All I cared about was making good visuals and pasting copy dictated to me by the brief. No measurable metrics. No idea of what business value my work brought. Brief in, design out. But I was always curious and hungry to upskill: → to study the different areas of marketing → to learn how to write good ad copy → to understand performance data → to realize that it's all based on human psychology Along the way, I discovered the newfound role of a creative strategist, which was at the center of any marketing op. → client comms? Check → market and consumer research? Check → ad briefs and copywriting? Check → performance monitoring? Check Really, just leading any marketing effort and ensuring collaboration between media buyers + designers + copywriters + any other stakeholder. How can a creative strategist add value to your business? If you want to scale your DTC e-commerce shop to get more revenue or your service business for more and better quality leads, you'll need someone like me to nurture your marketing campaigns and ensure effective creative targeting. (or you could hire an agency at a hefty retainer to do the same) Shoot me a DM or an email at hello@farooqumer.com. Would love to help you. Umer