As an executive leader, I possess a strong strategic vision and have a track record of developing and executing successful business strategies. My ability to develop compelling business cases, combined with my talent for team leadership and talent development, has made me an effective change agent and servant leader. I am also adept at budgeting and forecasting, as well as process improvement, and have a proven track record of establishing strategic partnerships and effectively managing vendors. My expertise in digital marketing strategy spans across a range of areas, including omnichannel strategy, full-funnel growth marketing, consumer insights, market research, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), content marketing & strategies, social media marketing strategies, performance marketing, over-the-top (OTT), remarketing and retargeting, ROAS and ROI optimization, lead and demand generation, and web and app analytics, etc. In addition, I have extensive experience in digital product development and eCommerce, having expertise in user experience (UX), website and mobile app design, agile process, conversion rate optimization (CRO), A/B testing, personalization, content management (CMS), website operations, customer journey mapping, upsell and cross-sell strategies. My knowledge of CRM and customer lifecycle management includes proficiency in HubSpot Enterprise Marketing Cloud, HubSpot Marketing Automation, Salesforce Sales & Marketing Cloud, Microsoft Dynamics, Chargebee Subscription Management, Stripe Payment Gateway, segmentation, customer acquisition, customer retention, loyalty programs, customer engagement, campaign management, 1:1 communication, AI and machine learning, NPS and brand advocacy, analytics and reporting, attribution modeling, predictive modeling, persona based marketing, SMS marketing, app push notifications, and trigger and drip campaigns. By utilizing my cross-functional collaboration skills, project management abilities, and KPI development expertise, I can create and execute solutions-oriented digital marketing strategies and product development initiatives that drive measurable results. Let's connect and explore how we can work together to achieve your business objectives.