Project Report About 90 Pages

Table of Content

EXECUTIVE SUMMARY

1 CHAPTER 1 INTRODUCTION

1 1. Background of the Study

1.2 Need for the study

1.3 Significance of the Study

1.4 Structure of the Report

CHAPTER 2 COMPANY PROFILE

2.1 Introduction to ITC Limited

2.1.1 Overview and Background

2.2 Company Profile: ITC Limited

2.3 Company Vision and Mission

2.4 Core Values and Business Philosophy

2.5 Business Segments and Diversification Strategy

2.6 Cigarette Division: Core Business Operations

2.7 Cigarette Brands of ITC

2.8 Market Leadership and Competitive Strategy

2.9 Key Achievements and Milestones

2.10 Leadership and Corporate Governance

2.11 Sustainability and CSR Initiatives

CHAPTER 3 LITERATURE REVIEWS

3.1 Previous Research

3.2 Summary of Literature

3.3 Research gap

CHAPTER 4 RESEARCH METHODOLOGY

4.1 Overview of this Chapter

4.2 Objective of the Study

4.3 Research Problem

4.4 Research Design

4.5 Sources of Primary Data and Secondary Data

4.6 Sampling Design

4.7 Sampling Method

4.7 Choice of Tools for Data Collection Instruments

4.8 Statistical Tools Used for Analysis of Data

CHAPTER 5 DATA ANALYSIS AND INTERPRETATION

5.1 Retailer Survey

5.2 Consumer Survey

CHAPTER 6 FINDING AND SUGGESTIONS

6.1 Findings

6.2 Suggestions

CHAPTER 7 LIMITATION OF THE STUDY

7.1 Limitation of the Study

CHAPTER 8 CONCLUSION AND FUTURE SCOPE

8.1 Conclusion

8.2 Future Scope

REFERENCES

ANNEXURE - QUESTIONNARIE