Strategic when it counts. Quirky when it matters. Serious about brand salience, customer trust, and sustainable growth. I’m Faizal S Shaikh, a brand consultant that helps digital-first and D2C brands align their soul (strategy) with their scale (sales). With over two decades of experience in branding, advertising, and business transformation, I bring a hybrid mindset to the table—balancing long-term brand building with short-term revenue levers. From advertising icons to agile startups, I’ve worked across the spectrum. I’ve had the privilege of contributing to legacy brands like Mahindra, Castrol, Marico, CEAT, Nerolac, Colgate, Godrej, and more during my agency stints at Ambience Publicis, Draft FCB Ulka, and RCM India. But today, my playground is digital. At Brand Baajaa Baraat, we partner with growth-ready D2C and digital-first brands to craft sharp strategies and design scalable ecosystems—from positioning and persona to full-funnel brand experience. - What I Bring to the Table: - Brand Strategy & Identity Development – Defining purpose, positioning, and market whitespace - Business Growth & Go-To-Market – Building traction-focused, insight-driven launch frameworks - Digital Transformation Advisory – Elevating e-commerce experience with trust cues, storytelling, and conversion science - Marketing & Revenue Strategy – Architecting demand engines that fuel both awareness and action - Strategic Consulting Leadership – Guiding founders and CXOs as a fractional partner in growth Whether it’s shaping a cult-worthy brand, fixing the gap between your media spends and your brand story, or architecting salience in a cluttered digital world, I bring the clarity, creativity, and commercial sense that high-growth brands need today. Let’s build a brand that sells—and scales—with meaning. 📩 Drop a line. Let’s talk brand + growth + everything in between.