I am a big believer in power of Data and how "Analytics" has and going to change the way we live!! In this Volatile, Uncertain, Complex and Ambiguous world, decisions taken after impeccable analytics gives you a safety of an airbag and returns of an investment in gold. And I am in a perennial pursuit of this “Gold” for my clients. With over 8 years of experience in Web analytics and Voice of Customer analytics, my expertise lies in working with complex data sets and weave a story around them, starting from visitor’s first glance at your digital assets right down to how (s)he fall in love with you along with his(er) credit card. Overall past experience has helped me specialize in:- ✔ Product Management ✔ Data backed Product Launches ✔ Personalization and Optimization use cases ✔ A/B Testing, MVT, Automated Personalization consulting ✔ Adobe Analytics Implementation strategy and consulting ✔ e-commerce Cart-Order funnel optimization ✔ Ad-hoc and Deep dive analysis with data from various tools ✔ Team Management ✔ Client Management ✔ Event planning ( so I’ve been told ) Keep Building !! For any discussion regarding analytics or other interests, reach out to me at eshwaryapathak@gmail.com.