Passionate about developing and innovating D2C brands and categories with engaging customer experiences led by data-driven insights. I come with 13+ years of experience across beauty, fashion & wearable tech, d2c brands and marketplaces across Canada, India and France. My strengths include growth-driven strategy building and driving 360° brand levers leveraging all channels of communication: Digital, Content, Performance, Partnerships, CRM and the right mix of Media. I understand the growing needs of digital-first customers and help brands & aggregators pivot strategies and stay agile. My interests also lie in creative direction, product development & social commerce. Core Focus Areas: • User acquisition • Loyalty & Retention • Data driven Consumer Insights • Media & Mainline Marketing • Tactical Business Partnerships • Performance Marketing • Content & Social Commerce • Leveraging Celebrity Associations & In-Film Branding • Always looking to connect with like-minded creative professionals and create an engaging community here on LinkedIn. Please feel free to message me should you need any more information.