I'm an accomplished, experienced and innovative marketing executive and leader with proven transformational expertise in helping organizations grow through strategy, brand building, processes, and 'people' collaboration. Expert in delivering substantial positive impact through marketing strategy that accelerates ROI and increase both top and bottom line performance. As a motivational and effective leader who is self-driven, goal-oriented and a creative forward-thinker in the constantly evolving world of marketing trends, my expertise and consultation is sought out by many leading cultural attractions across the U.S. As VP of Marketing & Communications for Oakland Zoo, I was given the opportunity to develop the marketing strategy that was key in repositioning the organization from a low-ranking cultural attraction/museum to #1 in market performance, #2 in brand recognition (Bay Area region), and awarded 'Top 30 Zoo' (nationwide) by U.S. News & World Report. Other notable accomplishments include the pandemic-era marketing & PR strategy that kept the Zoo both top-of-mind amongst the public through creating the "Behind-the-Scenes Live" daily interactive broadcast, a PR-crisis campaign cultivating in donations of $10M+, and the successful passing of a property-tax measure in 2022 increasing the Zoo's annual operating budget by ~$13M. Colleagues, staff, and partners I have worked with call me 'visionary', 'a powerhouse', 'compassionate', and 'inspiring'. I value the concept of investing in people, achieving productivity through relationships, and authenticity of character. Specialties: strategy, leadership, brand development / management, public relations, publicity, media planning, creative direction, communications, digital marketing, alliance partnerships, agency management, copywriting, social media strategy and multimedia / digital marketing, organizational processes.