Eloi Gerard, an acclaimed Augmented and Virtual Reality influencer and serial entrepreneur in Media & Advertising, leads the forefront of XR innovation as the CEO of E.N.D. Entertainment, an XR Publishing Company in Los Angeles. With a rich history in pioneering XR for Marketing in China through CrowsNest XR, Eloi has executed groundbreaking VR campaigns for global brands like Logitech and Hyatt. His influential role extended to founding XR-Story, connecting Chinese XR giants like Pico and Tencent with international players such as Google and Meta. A Belgian native, Eloi's diverse background includes producing the feature film “Cannibal,” with his works garnering recognition at prestigious events like SXSW and FIVARS. A sought-after speaker, Eloi's expertise has illuminated stages at TechCrunch Disrupt and various industry events, backed by media features in Reuters and CGTN.