I am highly passionate about building — from products and teams to new categories. With a blend of strategic thinking and wild creativity, I ensure that products not only reach their audience but also deeply resonate with them. Whether it's DTC, BTC, B2B, or B2B2C, I believe the best outcomes happen when forging genuine human connections; I like to refer to this approach as 'Business to Human' or BTH. I take pride in supporting women in tech and in mentoring the next generation towards success. Personality Insights: - Myers-Briggs: ENFJ - Gallup Strengths: Strategic, Input, Activator, Individualization, Positivity, Achiever