A senior marketing professional & a digital expert with 16+ years of cross functional in Brand and Product Marketing across Consumer durables & Electronics, E-commerce & Retail industry with a rich blend of experience across Roles (Brand, Digital, Product), Categories (Smartphones, Home & Kitchen Appliances, Personal grooming, Lifestyle & Apparels, FMCG) and Channels (B2B, B2C, ecommerce, Traditional trade, modern trade, builders).