I’m a AI + Product Design Engineer, Product Strategist, and Founder with experience designing SaaS, AI, web and mobile products that scale. I specialise in user research, accessibility, and turning complex systems into intuitive experiences that users actually enjoy. At Xelrix, I work with startups and businesses to move ideas from concept to launch through strategy, design, development and execution. I also mentor designers and founders on UX thinking, product decisions, and building from zero to one.