With over 15 years of experience in CRM, operations, competitive and business intelligence, marketing and sales strategy, I am passionate about creating and optimizing customer journeys that drive retention, loyalty, and growth. I have successfully led and executed projects in the tech, financial, telecom, and utilities industries, working with global and diverse teams and stakeholders. As the Head of CRM and Life Cycle at SumUp, I am responsible for designing and implementing CRM strategies and campaigns for the USA and Canada markets, as well as overseeing the CRM operations and analytics for the Latin America region. I leverage my MBA skills from Kellogg School of Management to apply data-driven and customer-centric approaches to enhance the customer experience, satisfaction, and lifetime value. I am also a certified competitive intelligence professional and a growth strategy expert, with a strong knowledge of market analysis, customer behavior, and qualitative and quantitative surveys.