Senior Brand Marketing Leader with decade experience across FMCG and Consumer Tech, leading integrated ATL, BTL, and digital marketing across India and the UAE. Proven track record of building culturally relevant brands, driving consumer preference, and delivering commercial growth through strong creative strategy, media planning, and insight-led execution. From big-budget celebrity campaigns to viral, low-cost creator content, I specialize in turning culture and consumer insight into brand and business impact. PepsiCo built my brand discipline; MakeMyTrip sharpened my creative and digital depth.