As part of the Strategic Management Group (SMG) at IFFCO, I have had the opportunity to be involved in diverse projects. My key contribution in IFFCO has been as the Brand Manager, IFFCO Urban Gardens (IUG), a premium plant-care brand where I led the brand’s marketing footprint across all channels and also contributed to new products’ development. With a keen interest in marketing and an MBA from IIM Ahmedabad, I bring ~3 years of professional experience to the table, with a specialised certification in Digital Marketing & Analytics from ISB, Hyderabad. I oversaw 360° brand inception & growth at IUG, right from designing new products to launching and marketing them to the target customers. This role has allowed me to utilise my people skills to be able to thrive in collaborative environments, where I have been leveraging my ability to foster productive relationships with all the stakeholders involved. With my reporting being to the Director (Strategy & Joint Ventures), I was given the liberty to ideate & lead large-scale projects. Apart from my work with IUG, I have overseen a multitude of projects, including but not limited to international collaborations, product launches, government negotiations, etc. Beyond my professional endeavours, I find an innate joy in art journaling, painting, and Sudoku competitions. This mix of passions fuels my creativity and complements my problem-solving skills, making me a well-rounded professional.