Hello there! I'm Dr. Ananthu S, ex-professor turned entrepreneur. I have a PhD in Media and Communication — and I know firsthand what it feels like to have years of deep expertise and still wonder how it translates beyond academia. That experience is exactly what drives my work. I founded PhDShift to help academics reposition their intellectual capital for industry roles, consulting, and new ventures — because academic expertise is far more valuable in the real world than most people realise. At Wildcat, my boutique consultancy, I bring that same clarity-driven thinking to businesses and founders — helping them grow through culture, strategy, and intentional positioning. Whether you're a researcher navigating a career pivot or a business looking to grow with purpose — I work with people who are serious about making their expertise count.