Every marketing activity should be strategized to achieve the desired result. Moreover, healthcare information is sensitive and needs to come from legitimate sources. Every strategy you execute should establish your authenticity and credibility and, of course, MUST give you the conversion you expect. Otherwise, what’s the point of planning so many activities? Isn’t it? I am Dr. Vijaya Dutta, a Dental Surgeon who followed her passion for infusing creativity and medical knowledge into strategic marketing and communications. I began my academic journey by securing the 14th rank in Delhi, which earned me admission to a prestigious central government college where I completed my Bachelor of Dental Surgery. Furthering my education, I completed a certificate course in Brand Management from IIM Bangalore. Professional Journey: Transitioning from dentistry to marketing, I execute the medical knowledge and marketing skills to- - Execute Marketing Campaigns: Develop ATL (Above The Line) and BTL (Below The Line) communication, media planning, marketing activation, on-ground activities, and other innovative marketing strategies. - Manage Events: Organize events on regular health awareness days, coordinate with the BTL activation team, and execute all communications and media actions across various channels, including online and social media. - Design Briefs and Creatives: Create briefs for agencies and coordinate creative outputs, ensuring adherence to brand guidelines in all communications. - Digital Asset Management: Ensure the website and other digital assets are updated. - Copywriting & Content Writing- Curate copy that converts and content that engages with the audience. Achievements and Impact: - Secured 14th Rank (Delhi) in Pre Medical Test (PMT) - Outstanding Performance Award 2022-2023: Recognized for exceptional performance at Max Healthcare. - Successfully integrated medical insights with creative marketing strategies to enhance Max Healthcare’s brand presence. - Improved patient conversion rates through targeted, strategic marketing campaigns. - Established clear and effective communication channels between medical professionals and marketing teams. Email Id - drvijayadutta@gmail.com